#change

Music

A ROADMAP and resources
FOR making REAL CHANGE

#change

MUSIC
A ROADMAP and resources FOR making REAL CHANGE

The #ChangeMusic Roadmap provides a guide, with a range of commitments, for partners in the music industry to chart progress along these pillars. Color Of Change will also provide resources to help partners fulfill their commitments.

The #ChangeMusic Roadmap is a Color Of Change initiative in partnership with the Recording Academy that provides a call to action across the industry so that every individual involved, regardless of status, can make a difference. Whether it’s demanding change or acting as a decision maker, we can all work together to move the music industry towards racial justice. Developing a sustainable roadmap is crucial to that pursuit.

Tracing the history of American music reveals a fundamental reality about representation in the music industry:  Black contributions to the industry have been and continue to be undervalued.

Black creatives and professionals’ rich contributions have undeniably shaped the music industry into what it is today. They have created styles of music, the culture, the trends, and the success of this business — yet too often are left unheralded and excluded from the rooms in which the most important decisions are made. To honor and amplify Black people’s past, present, and future contributions, the music industry must tear down the barriers to full participation and equitable treatment. This moment offers an unparalleled opportunity to change patterns of exclusion and degradation and take action toward progress. #ChangeMusic is our first step.

This work expands on the #ChangeHollywood, which provides concrete steps that individuals and organizations in Hollywood can take to move the industry toward racial justice. Following this model, #ChangeMusic supports autonomous progress within the music industry. Together these efforts have the power to shape our culture and the ways people think about race in our country as a whole.

The #ChangeMusic Roadmap is a Color Of Change initiative in partnership with the Recording Academy that provides a call to action across the industry so that every individual involved, regardless of status, can make a difference. Whether it’s demanding change or acting as a decision maker, we can all work together to move the music industry towards racial justice. Developing a sustainable roadmap is crucial to that pursuit.

This work expands on the #ChangeHollywood Initiative, a collaboration between Color Of Change and Michael B. Jordan that provides concrete steps that individuals and organizations in Hollywood can take to move the industry toward racial justice. Following this model, #ChangeMusic supports autonomous progress within the music industry. Together these efforts have the power to shape our culture and the ways people think about race in our country as a whole.

purpose

Statement of

purpose

To work to increase the number of Black people and other underrepresented groups in key roles in the Academy, our affiliates and across the broader industry (i.e. voting members, musicians, producers, recording engineers and other recording professionals). This requires efforts that will not only increase greater equity through diversity and inclusion but will also ensure representation of Black people and people of color in decision making positions. By doing so, we shift the culture of the industry at large.

To ensure greater equity by increasing representation of Black people and other underrepresented groups in critical roles throughout the broader music industry. Achieving this goal first requires a commitment to full transparency, which begins with data outlining the number of Black people and people of color in crucial roles to determine where there is underrepresentation. Further, this greater transparency must include an intersectional analysis of data that takes into account gender, sexual orientation, gender identity, disability, and age where possible to effectively address true diversity and inclusion.

To identify and dismantle systemic barriers to representation and equitable treatment of Black people and other under-represented groups across the industry.  This too requires a commitment to transparency and self-examination by those who currently hold power in the industry to identify the key shortcomings in the industry’s treatment of Black people. 

Accountability resources

Created by ibrandifyfrom the Noun Project

The Roadmap

Accountability to implement this roadmap must fall on those in positions of power. This is not solely the responsibility of employees of color.

Annual Report

Produce an annual report to Color Of Change addressing how your organization is implementing each section of this roadmap.

Annual Report

Produce an annual report to Color Of Change addressing how your organization is implementing each section of this roadmap.

Created by ibrandifyfrom the Noun Project

The Roadmap

Accountability to implement this roadmap must fall on those in positions of power. This is not solely the responsibility of employees of color.

Racial Justice

is the dismantling and replacing of every norm, system, structure, rule, assumption and idea that enables racial discrimination, promotes the idea that white people are superior and nonwhite people are inferior, results in the denial of freedom and care for people of color, or prevents the self-determination and self-realization of people of color.

Inclusion

is a collaborative, supportive and respectful environment that increases the participation and ongoing engagement of people from diverse backgrounds in the culture, business practices and processes.

Equity

acknowledges or takes into account the advantages and barriers that require the need for differentiated strategies to bring people to parity and to achieve equitable outcomes.

Diversity

is the range of human differences and presence of people with a wide range of identities and backgrounds that should be engaged and included to achieve business outcomes.

Examples of recommended commitments

COMMIT TO TRANSPARENT REPORTING OF BLACK REPRESENTATION

Conduct a third-party and public facing diversity audit that represents all levels of staff (board, leadership, managers, non-managerial employees, vendors, contractors, and crew).

Annually report pay disparities as it relates to race and gender. If discrepancies are found, build a comprehensive plan to build towards pay equity.

Generate a report at least twice a year of funds allocated internally and externally for DEI initiatives.

Examine contracts and ensure a transparent and fair royalty distribution plan for artists.

Contract with Black-owned and Black-led businesses, and maintain a roster of local Black businesses.

Partner with brands that are in alignment with anti-racist social justice values and invested in supporting Black communities.

Commit to supporting programs and community initiatives that elevate, support and empower Black communities.

PROMOTE CIVIC ADVOCACY + PARTICIPATION

Give employees paid time off for participating in national elections and encourage civic advocacy and participation.

Commit financial and social capital to thwart inequity in the civic process including non-partisan organizations advocating for voting rights and voter registration and educating on the legislative process.

Elevate policy issues on local, state and federal levels that affect the industry at large and provide action steps.

Align with and support the current calls around reexamining the role of police in Black communities and addressing structural issues in the criminal justice system.

When possible, hire independent security firms for security at events and on sets. Assess relationships with police unions.

Where you can use your voice, work to adopt transformative changes in the criminal justice system, and to shift investments to Black communities.