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#change

Hollywood

A ROADMAP and resources FOR
making REAL CHANGE

Answering the call to fight
systemic racism

The history of racism in Hollywood is long and unforgivable: excluding Black talent, silencing Black voices, derailing Black careers, and using both the economic and cultural power of the industry to prop up police departments and the status quo of the criminal justice system.

We can break the pattern, and change that trajectory. The understanding of Hollywood’s impact on society has never been more widespread, and the demand for addressing systemic racism in Hollywood has never been greater. We must answer the call to action.

Everyone in Hollywood has a role to play. Some of us will demand change. Some of us will implement change. Some of us will hold people accountable for the commitments they make, or track the results of the changes being made.

#ChangeHollywood is a Color Of Change initiative, in collaboration with Michael B. Jordan. Our goal is to provide a roadmap for action: concrete steps that individuals and organizations in Hollywood can take to move the industry toward racial justice.

Collaborations like ours — between an actor/producer on the inside, and a racial justice advocate on the outside — can demonstrate the change that’s possible and also provide resources that support a wide range of individuals and organizations to take action.

Together, we aim to rally people across the industry, educate decision makers, and secure institutional commitments to changes that matter.

The #ChangeHollywood Roadmap is just one part of the journey toward racial justice in Hollywood. Color Of Change will continue supporting those who want to make change, challenging those who don’t, and preventing the rollback of the progress we make. Michael B. Jordan and his production company, Outlier Society, will continue bringing an eclectic and inclusive lineup of diverse stories and voices to market, and will continue building the cultural and economic power of Black stories, talent and communities.

We hope you will join us to #ChangeHollywood. Take action by using the Resources below, and committing to the steps in the Roadmap. The more our collective commitments increase, the more the movement grows.

—Michael B. Jordan and Rashad Robinson

The #changehollywood

Roadmap

CONCRETE STEPS TO DRIVE MEANINGFUL CHANGE

Everyone has a role to play in the #ChangeHollywood Roadmap. Even if you do not have the power to adopt or implement these recommendations in full—or at all—there are still concrete steps you can take to move your organization to do so. Do what you can. Keep moving forward. 

The four major pillars of the Roadmap are: 

You probably cannot change company policy all on your own. But you can make different decisions—for instance, bringing experts into your writers’ room who offer more authentic information and perspectives, contracting with security staff other than police, or reaching beyond the familiar channels in the hiring and casting process. You can also organize conversations with like-minded colleagues, and propose changes in your organization that encourage management to engage with the Roadmap and ultimately adopt its recommendations.

You can negotiate to include Roadmap recommendations as part of your contract (e.g., the Inclusion Rider), and you can use your voice and influence to promote the Roadmap recommendations and resources.

You can commit your organizations to adopt the Roadmap recommendations and to invest time, training and resources into using the Roadmap tools and resources. You can also raise your voice, validate that change is necessary and possible, and participate in conversations across the industry that promote concrete, outcomes-focused changes in norms and practices at the enterprise level.

recommendation 1

DIVEST FROM
THE POLICE

Hollywood must not use its economic power to prop up local police departments and other authorities who threaten and exploit Black lives, or promote anti-Black practices. Instead, where you have or can build the power to do so, advocate for alternatives and for reinvestment in Black communities.
1a

Hire independent security firms, instead of using police departments, for security at events and on sets. Stop all contributions to police unions.

1b

Do not rely on police or any other authorities who promote content that normalizes injustice to shape or vet content about the criminal justice system

1c

Insist that local governments manage permitting, traffic coordination and other production-related activities through civilian agencies, not police departments.

1d

Where you can use your voice, keep up the pressure on local governments to reduce spending on police and prisons, to adopt transformative changes in the criminal justice system, and to shift investments to Black communities.

recommendation 2

INVEST IN ANTI-RACIST CONTENT & AUTHENTIC BLACK STORIES

Hollywood must use its cultural power to elevate nuanced portrayals of Black lives, and represent the reality of the criminal justice system.
2a

Advocate for hiring cultural consultants, issue experts and others who can help ensure authentic portrayals of Black people and issues affecting Black people, and who can help avoid harmful and misleading representations related to crime, law and race.

2b

Review and integrate recommendations related to portrayals of the criminal justice system from the Normalizing Injustice report released by Color Of Change.

2c

Advocate for creating a dedicated budget in your organization for producing and marketing content representing a wide range of authentic Black stories.

2d

Ensure there are multiple senior level Black executives with decision-making authority and marketing supervision in your organization.

recommendation 3

INVEST IN BLACK
TALENT & CAREERS

Hollywood must use its economic power to create pathways for all Black talent to rise in the industry, to ensure a fair and inclusive work environment, and to support Black businesses and talent that are typically excluded from the industry.
3a

Adopt the Inclusion Rider for all productions, and wherever you have influence, promote the adoption of the inclusion rider.

3b

Fund anti-racist trainings for your organization, and fund independent Racial Justice Workplace & Organizational Audits of your organization. Commit to adopting specific recommendations from trainings and audits (such as pay equity and other anti-racist workplace policies and practices), and promote them across the industry in general.

3c

Disclose information about staff diversity in your organization, as well as reporting on equity and anti-racist workplace measures in your organization. Advocate for disclosure across all the organizations with which you are associated or have influence.

3d

Establish proactive recruitment, support, retention and training measures for Black people at all levels of your organization, including LGBTQIA+ Black people. Advocate for establishing those measures wherever you have influence.

3e

Increase the number of Black people in leadership in your organization: board members, executives and senior leaders. True diversity must include increasing the number of people with greenlighting, budgeting and hiring authority, as well as authority throughout the production or management process. Advocate for hiring and promoting Black people wherever you have influence — that includes hiring Black talent for projects beyond those specifically focused on Black stories or issues.

3f

Increase the number of Black vendors and contractors that your organization uses for industry-related services and projects, especially for industry sectors that have traditionally excluded Black people.

recommendation 4

INVEST IN BLACK communities

Hollywood should use its economic power to support Black communities in all the cities in which it operates, and to support local Black businesses.
4a

Contract with Black-owned and Black-led businesses, and encourage your organization and others to maintain a roster of local Black businesses.

4b

Partner with brands that are in alignment with anti-racist social justice values, and invested in supporting Black communities.

4c

Commit to supporting programs and community initiatives that elevate, support and empower Black communities.

1a
1b

Do not rely on police or any other authorities who promote content that normalizes injustice to shape or vet content about the criminal justice system

1c

Insist that local governments manage permitting, traffic coordination and other production-related activities through civilian agencies, not police departments.

1d

Where you can use your voice, keep up the pressure on local governments to reduce spending on police and prisons, to adopt transformative changes in the criminal justice system, and to shift investments to Black communities.

2a

Advocate for hiring cultural consultants, issue experts and others who can help ensure authentic portrayals of Black people and issues affecting Black people, and who can help avoid harmful and misleading representations related to crime, law and race.

2b

Review and integrate recommendations related to portrayals of the criminal justice system from the Normalizing Injustice report released by Color Of Change.

2c

Advocate for creating a dedicated budget in your organization for producing and marketing content representing a wide range of authentic Black stories.

2d

Ensure there are multiple senior level Black executives with decision-making authority and marketing supervision in your organization.

3a

Adopt the Inclusion Rider for all productions, and wherever you have influence, promote the adoption of the inclusion rider.

3b

Fund anti-racist trainings for your organization, and fund independent Racial Justice Workplace & Organizational Audits of your organization. Commit to adopting specific recommendations from trainings and audits (such as pay equity and other anti-racist workplace policies and practices), and promote them across the industry in general.

3c

Disclose information about staff diversity in your organization, as well as reporting on equity and anti-racist workplace measures in your organization. Advocate for disclosure across all the organizations with which you are associated or have influence.

3d

Establish proactive recruitment, support, retention and training measures for Black people at all levels of your organization, including LGBTQIA+ Black people. Advocate for establishing those measures wherever you have influence.

3e

Increase the number of Black people in leadership in your organization: board members, executives and senior leaders. True diversity must include increasing the number of people with greenlighting, budgeting and hiring authority, as well as authority throughout the production or management process. Advocate for hiring and promoting Black people wherever you have influence — that includes hiring Black talent for projects beyond those specifically focused on Black stories or issues.

3f

Increase the number of Black vendors and contractors that your organization uses for industry-related services and projects, especially for industry sectors that have traditionally excluded Black people.

4a

Contract with Black-owned and Black-led businesses, and encourage your organization and others to maintain a roster of local Black businesses.

4b

Partner with brands that are in alignment with anti-racist social justice values, and invested in supporting Black communities.

4c

Commit to supporting programs and community initiatives that elevate, support and empower Black communities.

the #CHANGEHOLLYWOOD

resources

TOOLS FOR IMPLEMENTING ROADMAP RECOMMENDATIONS

Change is hard. No one can do it alone. The #ChangeHollywood initiative is providing resources to support both individuals and organizations who are committed to implementing the steps in the Roadmap. No matter where you sit in the industry or within an organization, these resources will enable you to carry out the recommendations of the Roadmap in the course of your everyday work. 

The inclusion rider

Coming soon

The directory of DEI + Anti-Racist Trainers

Coaches & Evaluators

Hollywood

Racial Impact
Content Audits

Copyright © 2020 - All Rights Reserved

How to Sign On

Contact changeindustries@colorofchange.org, and we will guide you through the process.