Answering the call to fight
The history of racism in Hollywood is long and unforgivable: excluding Black talent, silencing Black voices, derailing Black careers, and using both the economic and cultural power of the industry to prop up police departments and the status quo of the criminal justice system.
We can break the pattern, and change that trajectory. The understanding of Hollywood’s impact on society has never been more widespread, and the demand for addressing systemic racism in Hollywood has never been greater. We must answer the call to action.
Everyone in Hollywood has a role to play. Some of us will demand change. Some of us will implement change. Some of us will hold people accountable for the commitments they make, or track the results of the changes being made.
#ChangeHollywood is a Color Of Change initiative, in collaboration with Michael B. Jordan. Our goal is to provide a roadmap for action: concrete steps that individuals and organizations in Hollywood can take to move the industry toward racial justice.
Collaborations like ours — between an actor/producer on the inside, and a racial justice advocate on the outside — can demonstrate the change that’s possible and also provide resources that support a wide range of individuals and organizations to take action.
Together, we aim to rally people across the industry, educate decision makers, and secure institutional commitments to changes that matter.
The #ChangeHollywood Roadmap is just one part of the journey toward racial justice in Hollywood. Color Of Change will continue supporting those who want to make change, challenging those who don’t, and preventing the rollback of the progress we make. Michael B. Jordan and his production company, Outlier Society, will continue bringing an eclectic and inclusive lineup of diverse stories and voices to market, and will continue building the cultural and economic power of Black stories, talent and communities.
We hope you will join us to #ChangeHollywood. Take action by using the Resources below, and committing to the steps in the Roadmap. The more our collective commitments increase, the more the movement grows.
– Michael B. Jordan and Rashad Robinson
CONCRETE STEPS TO DRIVE MEANINGFUL CHANGE
Everyone has a role to play in the #ChangeHollywood Roadmap. Even if you do not have the power to adopt or implement these recommendations in full—or at all—there are still concrete steps you can take to move your organization to do so. Do what you can. Keep moving forward.
The four major pillars of the Roadmap are:
You probably cannot change company policy all on your own. But you can make different decisions—for instance, bringing experts into your writers’ room who offer more authentic information and perspectives, contracting with security staff other than police, or reaching beyond the familiar channels in the hiring and casting process. You can also organize conversations with like-minded colleagues, and propose changes in your organization that encourage management to engage with the Roadmap and ultimately adopt its recommendations.
You can negotiate to include Roadmap recommendations as part of your contract (e.g., the Inclusion Rider), and you can use your voice and influence to promote the Roadmap recommendations and resources.
You can commit your organizations to adopt the Roadmap recommendations and to invest time, training and resources into using the Roadmap tools and resources. You can also raise your voice, validate that change is necessary and possible, and participate in conversations across the industry that promote concrete, outcomes-focused changes in norms and practices at the enterprise level.
DIVEST FROM THE POLICE
INVEST IN ANTI-RACIST CONTENT & AUTHENTIC BLACK STORIES
INVEST IN BLACK
TALENT & CAREERS
INVEST IN BLACK communities
TOOLS FOR IMPLEMENTING ROADMAP RECOMMENDATIONS
Change is hard. No one can do it alone. The #ChangeHollywood initiative is providing resources to support both individuals and organizations who are committed to implementing the steps in the Roadmap. No matter where you sit in the industry or within an organization, these resources will enable you to carry out the recommendations of the Roadmap in the course of your everyday work.