Entertainment and fashion are among the strongest forces shaping American culture. They inform how we think about one another and treat one another, and how we think about the world we live in. They help establish or break social norms — the rules we live by, our shared understanding of what’s okay and what’s not okay.

Today, these cultural forces may seem like they are helping to call out racism in society and create a new set of norms to eliminate it. But in reality, corporate executives and other leaders in these industries are just as often reinforcing the structural racism — refusing to address the many barriers to equity in their own companies, and perpetuating racist myths and other harmful influences in society at large.

Color Of Change believes that real change is rooted in real systems of accountability, not vague statements of understanding and solidarity. #ChangeIndustries provides guidance and tools to partners in the industry who are serious about change, and works to hold accountable those who aren’t. 

Each #ChangeIndustries vertical will empower industry allies by creating a roadmap with universal pillars and industry-specific subcategories with milestones, KPIs, and reporting that allies pledge to address on their journey to changing the culture. This work is all  in the service of winning systemic changes in policy, culture  and practices that increase equity and reduce harmful impact on Black people that will materially increase momentum towards racial justice.

The work of these franchises are continuously shaped by activists, experts, partners on this roadmap, and Color Of Change. The commitments suggested by Color Of Change will continue to evolve to meet the needs of this culture shifting undertaking.